Cassie leads marketing and content for Project Salsa, helping New Zealand businesses navigate the move to cloud ERP with clarity and confidence. With over fifteen years' experience in marketing roles spanning SaaS, technology, and digital solutions, she brings a strategic, data-driven approach to positioning, campaigns, and customer-facing content. Cassie holds a degree in Marketing and International Business from Victoria University and has built her career translating complex technical concepts into compelling, customer-centric messaging. Outside of work, Cassie can usually be found exploring the outdoors with her family, tending to her backyard chickens, or baking a cheesecake.
